Think you make 200 food choices a day? Think again
January 05, 2026
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5 min read
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The idea that we make over 200 unconscious food choices a day has been repeated for years, but new research shows the number is more illusion than insight. The famous figure comes from a counting method that unintentionally exaggerates how many decisions people really make. Researchers warn that framing eating as mostly “mindless” can undermine confidence and self-control. A more realistic view focuses on meaningful choices—and practical strategies that make healthy decisions easier.